Our Story

Brand Builders, Global Innovators

We create, develop and market innovative brands that enrich lifestyles around the world.
Our vision is driven by the values of integrity, creativity, innovation and passion.

The heart of what we do is enriching lives and creating long-term business value, by building world-class lifestyle brands on a global scale.

Winning Ways And Global Pathways

Since 1996, Funtastic has been recognised as a pioneering manufacturer and distributor – developing and sourcing the brightest and best products from around the world.

Famous for creating family fun, we remain passionately proud of being part of those magic moments that last a lifetime. Today, Funtastic has the same family values, yet has evolved into so much more. Building leading brands is our business.

Fostering a collaborative design-led culture, from our Melbourne HQ we drive global innovation across the homewares, toy, sporting and consumable categories. Our sales and marketing team in Australia and Hong Kong implement world-class strategies to drive maximum brand awareness and sales, whilst our R&D and operations team in China keep us way ahead of the curve in NPD and state-of-the-art manufacturing. As a vertically integrated company, we have significant influence in over 50 of the world’s most lucrative markets.

Increasingly, Funtastic is also recognised as a major player in the origination and protection of ideas, quickly turning them into long-term brand success stories. An impressive example of this is our own ChillFactor™brand. Visit Case Studies to learn more.

We’re already working on our next chapter!