Building On Success

Extending The Life Of Your Invention

In the family entertainment and homewares business, some great ideas have a quick novelty appeal, while others become favourites for years. Wherever possible we aim to build long-term appeal into the products we develop from day one. This is where the power of brand building comes in.

One example of the hugely successful Funtastic brands that have resulted from our relationships with inventors is Chill Factorâ„¢.

Go to Success Stories for more insights on how we make this happen.